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moon phases


Monday, November 28, 2005


 

Monday Link Madness

This is one of those posts that’s really only interesting if you’re (1) a blogger or (2) a frequent blog visitor who enjoys a good blog skirmish. The rest of you may not give a shit, which is completely understandable, so feel free to skip this one.

There is a blogspat going on right now going on between a group of bloggers known as the “Open Trackback Alliance” and N. Z. Bear, who runs the TTLB Ecosystem (the device by which blogs are ranked according to links and traffic). If that sentence didn’t bore you to tears - and by all rights, it should have - read on.

The issue with the Ecosystem is that it can be gamed, and the open trackback alliance provided a mechanism (either intentionally or unintentionally) for artificially inflating the number of incoming links to a site, thereby improving a site’s ranking. N. Z. Bear sez:

Recently, I’ve been noticing that the phenomenon of “open trackback” posts has been becoming more and more widespread across the blogosphere. Here’s a few examples of open trackback posts.

It seems to me that the main motivation of such posts is simply to provide a quick and easy way for bloggers to generate links to each other, without any real regard for the substance of each other’s posts. The links, rather than symbolizing and codifying the relationship between two posts, or two blogs, have become an end in themselves.

Samantha Burns (who I’ve just added to my Crushes blogroll) makes it pretty clear that the OTA is not intended to be a way to game the TTLB system.

If you want to be known, you have to get links to your site and promote your articles. This isn’t always the easiest task as you are at the mercy of others to link to you. The members of the Open Trackback Alliance has all agreed to post an open article each week which you can place a link to your own articles by “pinging” their article.

To grow in rank you must increase the number of links to your blog from fellow bloggers and to grow your traffic you have to get your blog known. The more other bloggers link to your blog, the more you grow in both linkage and traffic.

Further, how popular you get as a blogger is based on the quality of your work and how well your work relates to others and ultimately getting your name and work known by other bloggers and readers.

Sounds pretty logical and pretty fair. If all you’re doing is a bunch of trackback parties and providing no content of any worth, all the self-promotion in the world isn’t going to mean shit, because you’ve given no one a reason to visit. It’s hard enough to get linkage from the big boys (and girls) of the upper Sphere, but vacant link-whorage will guarantee that no-one is ever going to want to link to your crap.

Beth at MVRWC chimed in with a message to this type of vacant link whore (In her own legendary style…):

I was sick of this subject about two minutes after I got the first breathless, hysterical email about N.Z. Bear not counting empty “trackback parties” in the ecosystem. Don’t like it? Write something worth linking to. Some of us used to do open trackbacks because we’re lazy or didn’t have time to write anything else, but it’s patently obvious others had different goals. Quit trying to deny it–you look foolish. Nobody’s buying it, in some of your cases. I’m amused by the “it’s not fair to smaller blogs” whine, where the whiners are missing the obvious point that 99.9% of bloggers have gotten their places in the ecosystem due to having link-worthy posts or by actually linking relevant content to another blogger’s post. Is it fair that you, Mr. Trackback Party, have catapulted to the upper echelons of the ecosystem above them? I vote NO, emphatically so.

It’s always been open trackbacks here at the Buffet - as long as there is a link to us in your post, and hopefully your post is related to the same topic or news story. Of course, we are considering joining the Stuffed Crotch Alliance, in order to impress female bloggers - well, those female bloggers that need a little push and aren’t already a sure thing.

Speaking (again) of The Commissar, he has a good post summarizing the whole debate, but would also like to see linkage weighted according to how many external links a blogger may provide.

So, I don’t give out many links. Yes, I would like the Ecosystem to reflect that. I would like to know that individually considered links carry more weight than large-scale, mechanical links. I would find the Ecosystem even more useful, if I knew that it was valued most items that bloggers had decided to link to individually.

Interesting idea, but I don’t know how that would work or if it would discourage linkage in general just to see who gives out the most “valuable” link. It would give bloggers more stuff to bitch about, though. And Heaven knows we need that, because we are a bitchy bunch.

On a side/semi-unrelated note:

After reading Aaron’s post on the link-whorage topic, where he recommends a blend of links and traffic, I decided I needed to open my Sitemeter.

I don’t have a problem with penalizing those who don’t allow others to see their traffic. We don’t tolerate MSM obscuring their circulations and we should encourage open standards among ourselves in the blogosphere. If those that lost ranking due to not using Sitemeter want to to be rated in the Ecosystem ranking, they need to play by the same rules and we need to know that traffic oranges are oranges and link apples are apples.

In the interest of full disclosure, before last week’s Debra Lafave madness, we were averaging between 400-800 unique visits a day, according to Sitemeter. Since we had 15,000+ visits last Tuesday (which crashed my hosting account) and 9,000 + last Wednesday, our traffic numbers are artificially high right now. They’ll settle back down to their previous levels eventually, as long as Debra Lafave can stay the hell out of the news for a while.

What does all this mean? Not much. The TTLB Ecosystem ranking is really just a fun way of measuring how your blog is viewed by other bloggers. The TTLB traffic rankings are more important if your focus is advertising and what you can can make for ad space on your blog (which has never been a consideration here, primarily due to laziness and historically meager traffic stats).

Now back to blogging and no more blogging about blogging about blogging.

Posted by Preston Taylor Holmes @ 3:54 pm
7 Comments and 1 Trackback | Permalink | Trackback URI

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  1. Weblog Award Nominees - Good Luck

    Earlier today, I was browsing through the categories for Nominees of the Weblog Awards for 2005 and noticed several of our clients were nominated in many different categories this year. The finalists aren’t announced, yet. From the Weblog A…

    Trackback by E.Webscapes - Blog Design Blog — Monday, November 28, 2005 5:49 pm | permalink


:: Comments ::

  1. Would this be an appropriate place to comment about commenting?

    comment by a4g — Monday, November 28, 2005 @ 4:27 pm


  2. Ooh, look! I got a real link in a post about how people are artifically jacking up their linkage!

    I’ll ignore the fact that the link basically called me a cheap skank, but ya know, I’m #4000-something, so I’ll take whatever I can get at this point. I totally don’t use Sitemeter nor do I link-whore (too much actual whoring leaves little room for link-whoring) excessively.

    Love ya longtime, baby.

    comment by Feisty — Monday, November 28, 2005 @ 5:46 pm


  3. What we really need is a system that tracks, not links, but public delinkings.

    The Blogtard Biodome, or something like that.

    comment by Vinnie — Monday, November 28, 2005 @ 7:19 pm


  4. I bailed on the Ecosystem because of this, it’s just a game to see how many (cough) blogrolls you’re on. Beth is right, write something original & worth reading & forget about the stupid Ecosystem

    comment by jeff — Monday, November 28, 2005 @ 8:23 pm


  5. Fuck all that. As long as I continue to have the ability to make myself laugh, I could care less. And if I make some others laugh in the process, then more power to me. That ranking stuff is just a sidenote. I am the king of Infotainment, and someday, I will get my crown!

    comment by Hector Vex — Monday, November 28, 2005 @ 8:26 pm


  6. Jeff - Beth is always right. The only problem now is that I have to come up with something worth reading.

    Hector - you shouldn’t have time to blog these days. Congrats again on your bundle of joy.

    comment by Preston Taylor Holmes — Monday, November 28, 2005 @ 9:11 pm


  7. OMFG.

    Jeff - Beth is always right.

    FINALLY, someone gets it! w00t!
    (And don’t think I didn’t take a screenshot of this, ya punk!)
    :mrgreen:

    comment by Beth — Tuesday, November 29, 2005 @ 12:37 am


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