Six Meat Buffet » Blog Archive » Shock! Media Out Of Touch With People

Shock! Media Out Of Touch With People

March 9th, 2007 at 1:16 pm by Cranky

“Truthfully, we’re confused,” says Ten’s network head of programming, Beverley McGarvey. “They didn’t come. It’s not like they came to the show, sampled it and went away. They didn’t come.

“We had study guides in schools, we had the full support of the print media, both editorially and with advertising, and an extensive [Ten Network] on-air campaign with a number of different creative treatments and different stances.

“We spent a fortune to get the audience there and it didn’t work. We’ve talked about it quite a lot internally. We’re disappointed.”

The compelling programming not seen?

With so much attention on climate change and consumer research indicating viewers were keenly interested in a 2½ hour feast of practical advice on how they might save the planet, Ten’s ratings for the Cool Aid blockbuster on Sunday night were still a disaster.

Would this be the result of push polling? You know, questions like, “are you concerned, very concerned or extremely concerned that Global Warming will kill you?”

Or maybe, just maybe the great unwashed masses are as committed to combatting global climate change as much as their celebrity overlords.

But between all the pro-environment rhetoric from consumers, Grey also found disparities between sentiment and behaviour. Part of the Eye on Australia work includes an ethnographic study where researchers visit homes.

“People are quite passionate about it but when you wander around the house, all they’ve got is a bucket in the shower,” says Emery. “They don’t know what to do.”

If Ten Network’s experience means anything, the masses may not really want to.

I bet we would happily raise the taxes on some other schlubs or “The Corporations”, however.

Anyway, read it all. As a bonus, you get to see the word “arse” used in the the priceless Aussie tradition.

UPDATE:

Thank you Tim Blair for the link. More there for his tireless work against “Glowball Warmening”.

Share This entry was posted on Friday, March 9th, 2007 at 1:16 pm and is filed under Bedwetting Leftists. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

5 Responses to “Shock! Media Out Of Touch With People”

Swamp Rabbit Says:
March 9th, 2007 at 2:53 pm
Ain’t the Ten network like a porn channel on the satellite? Not that I would know about such things and all.
Felonius Junk Says:
March 9th, 2007 at 4:39 pm
This just shows the ignorance of the Aussie people.

How could Australians be so irresponsible as to not read all of the propag…er…study guides that were distributed to the children?

After all, global warming is undisputably the number one threat to civilization and it has been proven beyond any doubt that human carbon emissions is the problem.

Did you hear that? IT IS UNDISPUTABLE AND PROVEN SCIENTIFICALLY! HELLO?! ANYONE LISTENING!?
jeff known as boofhead Says:
March 10th, 2007 at 2:54 am
As an ignorant Aussie, I refused to watch such blatant propagander..The show was pushed for weeks over here..It’s kinda like when the movie studio’s push a ‘must see’ movie..you know that it’s a dud movie..
Also we Aussies don’t give a rats arse anyway..
Srekwah Says:
March 10th, 2007 at 9:46 am
The last paragraph sheets home the blame to our dark overlord: John Howard. How original.
Billy Says:
March 10th, 2007 at 11:27 am
The Buffet goes global! Good Day, mates!

professional resume writing services

It is key for me purely to approach professional resume writing services fundamentally, because primarily I can not construct an accurate resume. I fully cannot case monogamous blunders. It is my vital bug. I see just the cool experts weave true formative resumes. I avouch it is a substantive guide for me.